Distribution research
Summarise: the 10 steps of film distribution in a list using your own words.
Scene 1 -Introduction:
Scene 1 is where the story actually starts, the introductions talks about the significance of films and what it coveys to the reader. For example, films inspire, convey strong emotions, express what people want to say. Films are significant to be shown to a large audience as it provides the best opportunity for the audience to find the words themselves.
Scene 2 -Lord Puttnam on the role of distribution:
Scene two states the task of distributors which is to identify and deliver the largest possible audience for every film. Research confirms that most cinemagoers know in advance which film they want to see - due to competing distributors' efforts to promote interest in the title(s) they are handling.
Scene 3 -So what exactly do distributors do?
The distributor's challenge is to bring each one to market by:
- identifying its audience
- considering why they'd go and see it
- estimating the revenue potential across all the formats of its release
- persuading exhibitors (cinema operators) to play the film
- developing plans and partnerships to build awareness of and interest in the film
- aiming to convert as much interest as possible into cinema visits
Scene 4 -Who are the distributors?
The UK has six major distributors (directly affiliated to the Hollywood studios) and many independent (unaffiliated) distributors who tend to handle films made outside the major studios.
Scene 5 -How do distributors get their films?
UK distributors acquire the films they release from one or more of various sources:
- a third-party sales agent, acting on behalf of a producer
- a continuous flow of new content from a parent studio
- a studio or production company with whom the distributor has negotiated an output deal covering a slate of titles
- a single title acquired at any stage before, during or after production
Scene 6 -Making a Distribution Deal:
When considering acquiring a new film, distributors will look for distinguishing features that may help sell it to audiences.
When considering acquiring a new film, distributors will look for distinguishing features that may help sell it to audiences.
Scene 7 -Planning the release:
A distribution plan needs to be prepared.The distributor will develop this in consultation with the producers and/or studio as appropriate.
A distribution plan needs to be prepared.The distributor will develop this in consultation with the producers and/or studio as appropriate.
Scene 8 -What, When, Who, How?
The most important strategic decisions a distributor makes are when and how to release a film in order to optimise its chances. Through a combination of market knowledge, commercial experience, statistical research and professional judgement, distributors gauge the audience for each film.
The most important strategic decisions a distributor makes are when and how to release a film in order to optimise its chances. Through a combination of market knowledge, commercial experience, statistical research and professional judgement, distributors gauge the audience for each film.
Scene 9 -Film marketing:
The job of a distributor is to create visibility and to raise enough awareness and interest in a film to persuade potential audiences to buy tickets to go and see it at the nearest cinema at the earliest opportunity, eschewing all other entertainment options at the time.
Scene 10 -Licensing films to exhibitors (cinema operators):
The distributor's sales and marketing strategies go hand in glove, with the film's target audience kept front of mind. For each release, the sales team negotiates a confidential license agreement bilaterally with each exhibitor interested in playing the film.
Ill Manors: Funding and production budget
What was the estimated budget for Ill Manors?
Where did the money come from? List the different organisations and companies that contributed funding to Ill Manors.
Ill manors was sold to revolver entertainment, it was also funded by three institution companies - BBC Films, Film London Microwave and Aimimage
Ill manors was sold to revolver entertainment, it was also funded by three institution companies - BBC Films, Film London Microwave and Aimimage
How did the Ill Manors budget compare to a Hollywood blockbuster such as Skyfall?
Film London and Microwave Film
What is Film London and why does it exist?
Film London is the capital's film and media agency - sustaining, promoting and developing London as a major international film-making and film cultural capital.
List three other films funded by Microwave Film and embed their trailers in your blog.
Mum and Dad
Freestyle
Shifty
Choose one film funded by Microwave film and explain how it compares to Ill Manors (similarities and differences)
SHIFTY :
Shifty and Ill manors has many similarities as both films has references to drugs and abuse. Both films use weapons such as guns, however a difference in the film is the fact that no prostitution presented in shifty, whereas there's a lot shown in ill manors.
Distributor: Revolver Entertainment
Revolver Entertainment enjoyed a lot of success with the UK urban drama genre. Find three Revolver films that fit that genre, embed the trailers from YouTube and write about why they were successful.
Offender
UFO
Iron Sky
Choose one film distributed by Revolver Entertainment and explain how it compares to Ill Manors (similarities and differences).
Offender -
- Has themes of violence such as enigma codes of guns
- doesn't show prostitution, characters are from different backgrounds
Why did Revolver Entertainment go out of business in 2013?
How is new technology changing the way films are being distributed?
new technology has changed the way films are being distributed as now people don't purchase DVDs but have programs such as Netflix to watch on their TV when films have been released.
Gunslinger
Visit the Gunslinger website and list the three films currently in development (click on theSlate tab).
Research the Gunslinger/Revolver film Shank. Embed the trailer in your blog and explain how it compares to Ill Manors (similarities and differences).
Research the Gunslinger/Revolver film Shank. Embed the trailer in your blog and explain how it compares to Ill Manors (similarities and differences).
Certification
How does the certification process work at the BBFC?
Think about the certificate of Ill Manors (18 certificate). What is deemed acceptable for an 18 certificate? What is the difference between a 15 certificate and an 18 certificate?
Ill manors contain a lot of prostitution and drugs so it makes it unavailable for teenagers, and people under 18.
What are the advantages and disadvantages for a film in being given an 18 certificate?
advantages - adults are able to view the filming that is over 18
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