Ill Manors e-media: Tag London campaign

Summarise the Ill Manors Tag London campaign in 100 of your own words:

Plan B’s album release of ill Manors used multiple interesting digital marketing techniques so we decided to dive deeper to dissect the whole campaign and also speak to Jack Melhuish, director of marketing at Atlantic about the campaign. The campaign combines both traditional and digital media and was kicked off by the release of a tweet-to-unlock campaign that was promoted via digital media and physical posters than included the hash tag. #illmanorsalbum. The #illmanorsalbum hash tag also led to an increase in mentions for the official Plan B account (@4planb), more than doubling the daily mention rate of 300 per day to 755 mentions per day for the week before release.

How does the Ill Manors Tag London campaign help to promote the film?

The Ill Manors Tag London campaign helps promote the film as the hash tags give an insight of the film, and tells us what its going to be about. 

• ' #ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN '

• ' #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB '

These hash tags promote the film as it tells us about what the film is linked to as what the film represents. For example, the first hash tag about Ill Manors being 'another example of Cameron's broken Britain' immediately grabs attention from audiences.

What links are there between the Tag London campaign and other texts you have studied as part of 

the Ill Manors case study?

There are links between the the Tag London campaign and the TED x  lecture link together, as during TED x  lecture, PLAN B mentions society, and how society ignores people. It talks about the riots which links to 'Cameron's Broken Britain' and also mentions how society ignores individuals like him. 

Why might user-generated campaigns like this be more successful than traditional media campaigns?

This campaign would be more successful as twitter is well known, the tweets would be trending, allowing many people to view the tweets.

Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

• #ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

links to the London Riots, demographics, TED X lecture

• #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

links to the London Riots, Music Video

• WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

Links to the Olympics, Music Video

• #ILLMANORS INCLUSION NOT EXCLUSION.

Links to the London Riots, Music Video

• THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

Links to the London Riots and the Olympics, Music Video and the TED X Lecture