1.What are the typical codes and conventions of film trailers - what information is usually provided?
There are many action and enigma codes in the film trailer as props such as guns and drugs are shown. The use of guns connote that this film will have lots of violence and action as well as the close up shots of drugs which emphasise that this movie is going to include gang members. In the trailer, there's lots of nudity and swearing which shows that this movie is post water shed. The key information provided was the target audience as many of the quotes that were posted in the trailer were from male magazines.It was also connoted to us that it was targeted to men as around 90% of men are into drugs and violence. Prostitution is also a major concept shown in the trailer as this was very significant in the movie. The information that is usually provided in the trailer is - what will appear in the movie - the target audience - if its watershed or not - what institutions are featured with the movie - the main characters - story line (sometimes)
2.How are trailers distributed?
Usually the trailers are distributed by the same studios that produced them. i.e. Warner Bros. distributes Harry Potter films, but also it's trailers. The trailers (as seen in Blockbuster) are released on a reel (well, a DVD or tape) to be viewed by customers going into the rental stores. The best place to obtain high quality trailers is through apple.com. They have a majority of film trailers on the website (most trailers are in QuickTime format).
As far as the trailers being freely distributed by the studios, they aren't. They're paid through royalties and the like to be seen everywhere.
3.How does the Ill Manors trailer use trailer conventions?
Ill manners trailer uses key conventions such as powerful titles. The titles really engage the audience into trailer, making them want to look forward to the movie. The trailer immediately engages all audiences as it states 'WE are all products of our environment' the emphasis on WE targets the audience. The titles used in the trailer are education slogans based on real life situations. 'Some environments are just harder to survive in' this shows that this movie may relate to the struggles people face in life.
4.Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?
The target audience of this trailer is men as the titles used in the trailer comes from the men's magazine. The institutions are also quoted underneath the title engaging men to the trailer. The titles used such as 'brutal, powerful, brilliant' emphasises on the characteristics of men, there is also a lot of action and nudity which is what men are more interested. The titles in the trailer also stated when it had come from, for example one of the titles was from a male magazine which immediately targets males as they would be familiar with the quotes engaging them to the trailer. The unique selling point of the trailer is to send a message about the consequences of drug dealing as the trailer shows a lot of drug dealing and violence. The main stars are visible in the trailer, it shows Chris' scar emphasises the importance of it as that scar was held with him since his childhood and how he grew up surrounded by drugs and violence. The unique selling point of the trailer was how the started the show, for example they started the show of with a TV programme of the disadvantages of children who are left in a care home, and how they tend to behave after they are out. This also shows a message to the audience about how children lack the norms and values of society because they do not experience primary socialisation. The movie then carried on with the main character which was Aaron. It began with his story showing how his parents had abandoned him due to his safety and well being, this was shown towards the end of the movie which made him realise the consequences of drug dealing. In the trailer a few glimpses of nudity was shown, and how girls were also addicted to drugs. This made the audience want to watch the movie as they are immediately engaged. The scenes were edited together in a way where they showed difference scenes and different character whom were doing different things. There were many close-ups of the drugs and the weapons engaging audience who enjoy action and crime related movies. The trailer reveals the characters name 'Chris' and the subject of the trailer is mainly linked to him, this could mean that the audience believe he may be the main character. The subject of the trailer that was shown a multiple of times was the scar, it also zoomed into the blade which signifies that that caused the scar. Firstly, the cut was shown in blood, and then the scar was shown at a young age. This then was shown throughout his childhood till he was older, and kept zooming into it. The trailer uses lots of reverse which included the characters past till when they were babies.
5.How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?
The genre of the film is being represented by the us of mis en scene. The setting of the trailer shown is isolated areas. It also shows a lot of the outside road, which emphasises on the 'road life' being presented in the trailer. The lighting in the trailer is mainly low key lighting which emphasises on the mystery of the trailer. It emphasised that the genre is a thriller. The camera movements in the trailer are mainly close ups of the character faces and the main prop of the move which was drugs and guns.
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